Studio production, lighting, and careful composition; Digital imaging, editing, and integrating software and practice for both web and print; Color management; Digital asset management; Professional practice, business foundations, and copyright; Aesthetic, historic, and photographic traditions; A tactile sense of light, simple sense of design, and a direct sense with words. A stubborn desire to reach difficult students.
Digital capture, both on location and tethered in the studio; Traditional film cameras from 35mm to 8x10; Adobe Photoshop, Lightroom, InDesign, Illustrator, After Effects, and Dreamweaver; Final Cut Pro, video capture and editing; A working knowledge of Cascading Style Sheets, PhP, MySQL, and their interactions with Apache, Dreamweaver, and other dynamic web-oriented systems.
M.F.A. Electronic Integrated Arts, Alfred University, Alfred NY
A.A.S. Photography, Rochester Institute of Technology, Rochester, NY
B.A. Sociology, Lehigh University, Bethlehem, PA
2002-present Adjunct Assistant Professor, Alfred University, Alfred, NY
Developed curriculum for and taught an introductory Studio Lighting course for third and fourth year students having no studio experience. Developed and taught an Black & White Photography course for BFA majors, a version of which was also offered to Liberal Arts majors with no art background. Developed and taught an View Camera. Developed and implemented an Digital Photography, a primer that emphasizes both the context and the fluidity of this medium in our all-silver department. Developed and taught a Professional Portfolio workshop for the development of a resume, print and web portfolios, personal identity systems, and statements of skills and marketability. Developed and taught Visual Communications I, a required course for Marketing majors in the School of Business with no prior art experience.
2007-2008 Teaching Assistant, Alfred University, Alfred, NY
Foundations programs in drawing and color; Introduction to Graphic Design.
2004-2006 Adjunct Instructor, Rochester Institute of Technology, Rochester, NY Developed curriculum and taught a condensed introduction to the business of photography, Photo Business Management, for third and fourth year students. Developed and taught an introduction to studio photography for second year students.
2004-2005 Adjunct Instructor, Monroe Community College, Rochester, NY Developed curriculum for and taught an introductory digital photography course for first-time photographers at both the downtown and suburban campuses.
2001-2002 Instructor, Community Darkroom, Rochester, NY, Developed and taught Writing With Light, an introduction to photographic thinking and seeing.
1979-2009 Commercial Photographer, owner, Woody Packard Photography, specializing in close-up, detailed studio still life, product, and illustration work for advertising clients such as Dupont, Eastman Kodak Co., Xerox Corporation, Bausch & Lomb, Chase Manhattan Bank, Shimano, and Nikon.
2000-2009 Freelance Web Design and Database Programming. Working with clients to organize and present images for publication on the web. Integrating database features with custom interfaces for sites used by image rightsholders to market their work and service clients. Completed sites include takestockphotos.com, fotowerks.com, birchbarkimages.com.
1987-2009 American Society of Media Photographers (ASMP)
1999-2002 Director, National Board
2001-2002 Secretary, Executive Board member
2000-2001 Chair, Communications Committee
1997-2002 Communications Committee
1988-1996 ASMP/Western New York Newsletter Editor; Director; Chapter President
1998-2000 Kodak Re-Use Plan.
Built a working prototype of a system for re-use licensing of assignment work working jointly with ASMP and the Eastman Kodak company. Prototype included documentation of data requirements, database structures, and user interfaces for photographers and corporate users.
2008 Get Your Assets in Gear, Cataraugas County Council for the Arts, Salamanca and Elmira, NY
Professional development workshops introducing artists to digital imaging technology with the goal of using digital assets to help them document and promote their work.
2004 Seeing Things That Grow. Guest Lecturer, GardenScape, Rochester, NY
Show and tell aimed at improving looking skills in the garden.
2002 A Cooperative Licensing Agency. ASMP Chapter President’s National Meeting, Aspen, CO. An argument and demonstration for the need for a cooperative licensing organization.
2004-2008 Basic Photography Workshops, Alfred University.
Several workshops for artists’ portfolio development aimed at conveying a simplified approach to studio lighting essentials. Topics have included lighting for portfolios; color models; and the role of light in expressing form.
2009 Two Years, my mid-life MFA Thesis about the relationship between observation, media, and the perception of deep time.
2008 Digital Workflow Best Practices, A short introduction to the basics of digital imaging for use in workshops and classes for artists.
2001 A Proposal for Independent Creators, with Tom Guidera, published by ASMP as a white paper and as a special edition of the ASMP Bulletin. An in depth analysis of the state of the photography business, and a proposal for a cooperative solution.
1998 Learning Business at the Food for Thought Diner A hard look at the way photographers charge for their services, as seen from the point of view of their clients. ASMP Bulletin.
2010 Yan Gerber International Arts Festival, Hebei Province, China
2010 Known by Sight, Rochester, NY (s)
2009 Loop 09, Barcelona, Spain
2009 Time’s Shadow, Fosdick-Nelson Gallery, Alfred, NY (s)
2007 Reunion, Center at High Falls, Rochester, NY
2006, 2005 RIT Faculty Shows, Rochester Institute of Technology, Rochester, NY
2005 Art in the Park, Hockaday Museum, Kalispell, MT
2005 Art in the Gardens, Sonnenberg Gardens, Canandaigua, NY
2004-2006 Clothesline Show, Memorial Art Gallery, Rochester, NY
2004 Recent Observations, Center at High Falls, Rochester, NY
1999 Saltenstahl Artists, Schweinfurth Memorial Art Gallery, Auburn, NY
1996 The Heart Show, Center at High Falls, Rochester, NY
1994 Finger Lakes Exhibition, Memorial Art Gallery, Rochester, NY
1990 Still Life and Its Borders, Wilson Arts Center, Rochester, NY
Running, hiking, and other travel by foot, canoe, ski, or bicycle.
Geology, biology, and evolution.
Woodworking and carpentry.
Gardening, cooking, reading.
Learning to play the cello.
Dogs that swim.